I'd say that, despite being a show licensed BY a toy company FOR the marketing of toys, it actually has surprisingly (and refreshingly) little consumerism in it. I've never seen such a tasteful iteration of CUTE OVERLOAD in my life! Things less cute than this show have made me practically ill in the past-but somehow, this particular iteration of My Little Pony manages to do it with grace AND class. I didn't expect to enjoy this show at all, let alone so much! The messages are all positive, the lessons are valuable, the stories are enjoyable to follow, and the art style is lovely. Now it's my generation that's making the cartoons-and it thrills me to see that this is the result. My entire generation was exposed to some of the best cartoons that ever existed-and of those best cartoons, we took the best material. The grown ups in the audience will find the well written episodes and characters charming, as many that are far outside of the demographic have become fond of the show. Sometimes some charters are brash or ungrateful at times, but this is always clearly depicted as a flaw and is treated as such in a believable manner.
Like any other person, they all have their issues and problems that they work through as friends. The role models are all strong, yet they are not "perfection shoved down your throat" strong. Even stereotypically feminine livelihoods, such a seamstress, is depicted in a fairly mature way so as not to imply it is any less work than harvesting the farms crops. For instance, one female main character is in higher education, another is a skilled athlete, another is a hard working farmer, yet another owns and runs her own small business, and even the mayor of the town is female, while males are given just as much respect and are also shown holding similar jobs.
none of these are shoehorned into the show in order to hype the merchandise.) The series is by no means condescending to the target audience, not about their age or gender, as the show is very much feminist in nature. It is completely different in nature, with writing focused on telling a story and creating solid characters than selling toys (for instance, the toys all come with a "pet" for each individual pony, and sometimes a limited edition pony. Do not compare this to any other My little Pony related media. The show Puts forward strong, but believable role models that recognizes and respects the intelligence of the viewer, with strong characters and writing that is sometimes smarter than it has any business being. And the male viewers stuck with their niece, and the girl's older brother. Keeping Kids Motivated for Online Learning.
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